Released on: August 11, 2008, 3:26 am

Press Release Author: EPG Health Media

Industry: Healthcare

Press Release Summary: EPG Health Media, developers of e-communication and clinical
information solutions, today announced the launch of a new interactive Asthma
Knowledge Centre within its web-based physician resource www.epgonline.org.

Press Release Body: London, England, 8th August, 2008

Launch of new interactive Asthma resource for physicians

EPG Health Media, developers of e-communication and clinical information solutions,
today announced the launch of a new interactive Asthma Knowledge Centre within its
web-based physician resource www.epgonline.org.


Sanctioned by the European Medical Association (EMA), EPG Online is a free
educational service dedicated to providing healthcare professionals (HCPs) with
access to best practice diagnosis and patient management guidance. This independent
service also provides access to a range of EU pharmaceutical drug data via an
innovative search tool.

The Asthma Knowledge Centre has been developed in partnership with Nycomed and will
broaden the range of existing interactive guides that form part of the EPG Online
interactive knowledge 'library', for doctors. Other guides focus on subjects such as
ADHD, Alzheimer's Disease, Migraine, Renal Anaemia, Non-small Cell Lung Cancer,
Parkinson's Disease, and Hypertension.

"This new Asthma resource adds to the growing knowledge base at epgonline.org.
Physicians are clearly hungry for this type of content and this is reflected in
strong and continued growth of users at epgonline.org. Our range of Disease
Knowledge Centres proves to be one of the most frequented areas of our service
falling in the top 0.5% of the more than 44,000 pages of medical information we
publish online. We are grateful to our partners at Nycomed for their vision in
making the Asthma Knowledge Centre a reality and helping us add to the rich and
diverse range of HCP content available free at epgonline.org" said Chris Cooper,
Managing Director of EPG Health Media. "By working with partners in healthcare such
as Nycomed, we are helping more than 1.2 million European healthcare professionals
stay current, and in turn, make more informed clinical decisions."
Content of the Asthma Knowledge Centre includes the causes, prevalence and
development of asthma, classification of asthma severity, assessment criteria and
diagnostic tests. It also includes detailed treatment advice, both non-pharmacologic
and pharmacologic, and useful tools, downloads and links. The resource is
interactive, comprehensive and easy to use.
"The new Asthma Knowledge Centre will satisfy not only an expressed need from our
doctors but also help them to arrive at a more confident diagnosis and, therein,
effective treatment for their patients suffering from Asthma." Chris Cooper stated.
"We are confident this resource will prove very valuable to the practicing European
doctor."

EPG Online also provides access to drug databases, safety alerts, drug reviews,
evidence based commentary and findings, medical news and journal abstracts. The
service is funded through pharmaceutical industry sponsorship and educational
grants.

About EPG Health Media.
EPG Health Media is owned by UK (East Sussex) based IMR International Ltd, a private
limited Company specialising in the delivery of e-communication and clinical
information solutions. The Company's activities fall within three key areas of
competency; electronic publishing, e-Marketing/Communications Solutions and clinical
market research.




Web Site: http://www.epghealthmedia.com

Contact Details: IMR International Public Relations
E-MAIL: press@imrmedia.net
WEB: www.epghealthmedia.com


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